Your reviews have an expiration date

Hey, it's Jeane 👋 Quick one that'll change how you think about your Google reviews. It's not how many you have. It's how fresh they are. 300 reviews from 2022 won't save you Picture two businesses. One has 300 reviews and not one from the last year. The other has 40, with 6 that came in this month. In 2026, the second one wins. It ranks higher in Google's local pack and gets recommended more often by AI, while the first one quietly fades. Here's why. Recency is now a stronger signal than...