Stop Wee-Weeing on Your Website!

Reader I sent out a Short today talking about "wee-weeing" on your website copy (yes, you read that right!), and I wanted to explain it a little more clearly here. (Watch the Short here!) You're probably "wee-weeing" all over your website copy—and it's killing your conversions and hurting your SEO! What's wee-weeing? It's using phrases like: ❌ Mindset Coach: "We offer personalized coaching to empower your mindset." ✅ Benefit-driven: "Feel more confident, clear, and unstoppable in just 6...