Every October, I buy myself a bag of candy corn.

Not for trick-or-treaters. Not as a joke. I actually eat it. 🎃

While everyone else is debating whether it's wax or sugar (it's both, obviously), I'm sitting at my desk, popping those little triangles like popcorn, diving deep into Google Analytics.

Yes, I said that out loud.

I'm the person who gets genuinely excited about meta descriptions. Who celebrates when organic traffic goes up 2%. Who can talk about AI optimization for hours without realizing everyone else has mentally checked out.

And you know what? I've built my entire business around being the weirdo who loves the boring stuff.

Because here's what I've learned: The "boring" backend stuff that makes other business owners' eyes glaze over? That's where the magic happens. ✨

While everyone else is chasing the next viral trend, we're over here:

• Building sustainable SEO strategies that work while we sleep
• Creating systems that actually make sense
• Finding joy in spreadsheets (I KNOW you have a favorite one)

Which is exactly why I said yes when my friend Jessica Santise asked me to be part of her Halloween-themed summit, Tales from the Backend 👻

Instead of another snooze-fest conference full of the same recycled advice, Jessica built a neighborhood of creative business owners who all embrace their weird.

You can trick-or-treat through different "streets" of unconventional strategies:

🏘️ Low-Lift Marketing Ave for energy-efficient strategies that don't require burning out to succeed
🏘️ Visual-First Street for design and motion strategies that grab attention and convert
🏘️ Visibility Without Virality Place for sustainable ways to get seen without chasing trends
🏘️ Marketing Systems & Automations Way for tools and workflows that work with your personality, not against it

I'll be hanging out, sharing "How SEO Benefits getting recommended in AI Tools" – because, of course, I will.

Every stop's got something different in the bowl, and you don't have to pretend to like all of it. Just grab what fits you and move on.

The best part? This isn't about following someone else's "proven formula." It's about finding YOUR kind of weird and making it work.

Sign up for the FREE Tales From The Backend: Marketing Edition Summit

But don't wait, because all the fun starts on Monday, October 20th!

We can't wait to see you there!

Jeane

P.S. Can't attend live next week? Don't worry! Go ahead and register for the summit, and you'll have an option to upgrade your ticket for ongoing presentation access. The King Size Marketing Pass will allow you to go back and watch any presentations you miss without having to fit them all in next week. It also includes lots of other fun bonuses to help you attract your people and bring in more consistent income! You'll get all the details and a one-time special offer once you register for Tales From The Backend.

P.P.S. And yes, I'll probably be eating candy corn on the speaker panel. Judge away. 🍬