Hey there,

I was talking with a colleague this week about AEO and GEO (fancy terms for "Answer Engine Optimization" and "Generative Engine Optimization," basically, getting your business found by AI tools like ChatGPT, Claude, and Perplexity).

She said something that made me stop and think, "YES. This is exactly what I've been trying to tell my clients."

Getting found by AI isn't some brand new game. It's just the next evolution of what good SEO has always been about.

Think about it like this: For years, we've known that being everywhere online matters. Having your Google Business Profile claimed. Being active on Reddit or YouTube. Getting listed in industry directories. Responding to reviews. Contributing to conversations where your ideal clients hang out.

We used to call this "Online Reputation Management." The goal? Make sure when someone Googles you, they find YOU - not crickets, not competitors, not that one negative review from 2019.

Now with AI, the focus has shifted slightly. It's not just about showing up in those places - it's about what those places actually say about you and your business. Because AI tools are scraping Reddit threads, YouTube videos, Wikipedia pages, and Google Business discussions to answer people's questions.

Here's the thing most entrepreneurs are missing:

You don't need a completely new strategy. You need to do what you should've been doing all along - just with a bit more intention.

• Claim your profiles on the platforms where your audience hangs out
• Actually use them (not just set-it-and-forget-it)
• Create helpful content that answers real questions
• Build relationships and contribute to conversations
• Make sure your information is consistent everywhere

The fundamentals haven't changed. We're still helping people find trustworthy information. The platforms evolving doesn't mean you need to panic and start over.

So here's my challenge for you:

Take 30 minutes this week and audit your online presence. Where are you showing up? Where are you invisible? Where could you be more helpful?

Stop chasing the latest AI hack and focus on building a solid foundation. Because here's the truth - if AI can't find accurate, helpful information about you online, neither can your potential clients.

Until next time,
🧡 Jeane

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