Reader I sent out a Short today talking about "wee-weeing" on your website copy (yes, you read that right!), and I wanted to explain it a little more clearly here. (Watch the Short here!)

You're probably "wee-weeing" all over your website copy—and it's killing your conversions and hurting your SEO!

What's wee-weeing? It's using phrases like:

❌ Mindset Coach: "We offer personalized coaching to empower your mindset."
✅ Benefit-driven: "Feel more confident, clear, and unstoppable in just 6 weeks."

❌ Graphic Designer: "We create stunning graphic designs."
✅ Benefit-driven: "Your brand will finally get noticed with designs that stop the scroll."

❌ Bookkeeper: "We manage your books and finances."
✅ Benefit-driven: "Never stress about tax time again. Let us handle the numbers so you can run your business."

Great copy isn't just clear—it’s optimized for the exact problems your clients are searching for online. Better copy means higher rankings, more clicks, and ultimately, more sales.

Ready to fix your copy, boost your SEO, and ramp up your conversions? Reply to this email and let's chat!

I hope you have an awesome weekend!
Jeane