Hello Reader,

This may sound strange coming from your resident WordPress Genie ✨ – but this news is huge! Even if you don't have on online store, this is going to disrupt how we shop and how we think as marketers and business owners.

Big news for Shopify users: ChatGPT just rolled out a feature that’s about to reshape how customers shop online. And the best part? Everyone can use it—even people who aren't logged in. Say goodbye to barriers and hello to smoother sales.

Why This Is a Game-Changer:

• Instant In-Chat Shopping: ChatGPT now delivers tailored product recommendations directly in conversations, complete with product images, reviews, and quick-purchase links.
• No Login Needed: Eliminating the login barrier means more customers discovering your products effortlessly—less friction, more sales.
• Massive Audience Reach: With over 400 million weekly active users, ChatGPT is quickly becoming the go-to spot for online shopping searches.

Shopify Pulls Ahead:

This move puts Shopify significantly ahead of competitors like WooCommerce and other carts that lack the standardization needed for this seamless integration. Your Shopify store just got a major competitive advantage.

Quick Action Steps:

• Update Your Product Data: Ensure your listings are detailed and structured, featuring clear images, accurate prices, and helpful reviews.
• Allow OpenAI Crawling: Tweak your robots.txt file to let OpenAI access your store data easily.
• Monitor & Measure: Use UTM tags to track how much traffic and sales ChatGPT sends your way.

People will start turning to ChatGPT not just for information, but for shopping. Make sure your store is ready to meet them there!

​I​ hope you have an awesome day!
Jeane

Jeane Sumner
​CEO + Co-Founder
​Website HQ + Sumner Digital
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